Sean Kay;
Canadian Market Opportunity;
Total Licensing: Winter 2017 Edition

It is our firm belief that if a company really wants to drive their licensing business forward in Canada (or any country), it cannot be done as a linear extension of another country’s efforts or by allowing your brand’s growth to be shaped by licensees with their own corporate agenda.  Working with an in-market partner that understands how to build upon a brand’s vision and intrinsic values, while enhancing profitability and increasing brand exposure, is key to maximizing its potential.

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