Sept 7 2018
Walmart Canada is launching the Joan Kelley Walker fashion apparel collection on September 10, 2018 with dresses and knit tops, followed by outerwear and swim cover-ups in October 2018. Size options will range from XS to XXL. The line will embody elegance, playing with today’s trends but focusing on timelessly beautiful fashion, that caters to women seeking high quality at affordable prices. \.”””””’.
May 17, 2017
Hot on the heels of the first season of The Real Housewives of Toronto, Joan Kelley Walker is proud to announce a new partnership with Benchmark Licensing. The Joan Kelley Walker brand is anticipated to launch with an affordable fashion collection including; dresses,.sportswear and accessories. The collection will incorporate Walker’s classic style and knack for pairing high fashion pieces and vintage gems.
Canadian Market Opportunity;
Total Licensing: Winter 2017 Edition
It is our firm belief that if a company really wants to drive their licensing business forward in Canada (or any country), it cannot be done as a linear extension of another country’s efforts or by allowing your brand’s growth to be shaped by licensees with their own corporate agenda. Working with an in-market partner that understands how to build upon a brand’s vision and intrinsic values, while enhancing profitability and increasing brand exposure, is key to maximizing its potential.