May 17, 2017
Hot on the heels of the first season of The Real Housewives of Toronto, Joan Kelley Walker is proud to announce a new partnership with Benchmark Licensing. The Joan Kelley Walker brand is anticipated to launch with an affordable fashion collection including; dresses, sportswear and accessories. The collection will incorporate Walker’s classic style and knack for pairing high fashion pieces with vintage gems.
Canadian Market Opportunity;
Total Licensing: Winter 2017 Edition
It is our firm belief that if a company really wants to drive their licensing business forward in Canada (or any country), it cannot be done as a linear extension of another country’s efforts or by allowing your brand’s growth to be shaped by licensees with their own corporate agenda. Working with an in-market partner that understands how to build upon a brand’s vision and intrinsic values, while enhancing profitability and increasing brand exposure, is key to maximizing its potential.