The Real Housewives of Toronto’s JOAN KELLEY WALKER Engages with Benchmark Licensing to Create a Range of Lifestyle Consumer Products

May 17, 2017

Hot on the heels of the first season of The Real Housewives of Toronto, Joan Kelley Walker is proud to announce a new partnership with Benchmark Licensing. The Joan Kelley Walker brand is anticipated to launch with an affordable fashion collection including; dresses, sportswear and accessories. The collection will incorporate Walker’s classic style and knack for pairing high fashion pieces with vintage gems.

 

Sean Kay;
Canadian Market Opportunity;
Total Licensing: Winter 2017 Edition

It is our firm belief that if a company really wants to drive their licensing business forward in Canada (or any country), it cannot be done as a linear extension of another country’s efforts or by allowing your brand’s growth to be shaped by licensees with their own corporate agenda.  Working with an in-market partner that understands how to build upon a brand’s vision and intrinsic values, while enhancing profitability and increasing brand exposure, is key to maximizing its potential.

 
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