Benchmark Licensing is a full service Canadian Brand Licensing and Management Company that delivers additional revenue and bottom-line growth for brands, manufacturers and retailers through the creation and management of holistic, multi-category brand extension businesses.

From market intelligence to strategic planning, licensee sourcing to product development, retail positioning to complete program management, we are dedicated to building and managing the entire brand strategy. We understand how to successfully build and grow licensed brand businesses through the cultivation of sound partnerships between brand companies, manufacturers and retailers. [ Link to founder’s BIO ]

Whether you’re looking for brand extension strategy, licensing program reinvention, brand acquisitions, or (strictly) retail business development support, we welcome the opportunity to collaborate with your team, along with the ‘best in class’ talent and industry partners that we bring together.


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